About FLUXX

FLUXX makes clothes for the way people actually dress: well cut, honestly priced, and built to survive more than one season.

We started because buying a decent shirt in India had become a choice between a fast-fashion piece that lost its shape after four washes and an imported label that cost a week’s salary. Neither felt reasonable. So we build our own — designing in-house, cutting and sewing through units we know, and selling directly to you with nobody in between taking a margin.

How we make things

Every style starts as a fit we are unhappy with. We take a garment that almost works, change what is wrong with it, and make it again until it does. A shirt takes four or five rounds before we are willing to sell it.

We buy fabric in small runs and cut in small numbers. That means some things sell out and do not come back. It also means we are never sitting on ten thousand units of something nobody wanted, which is what forces other brands into permanent discounting.

What you can expect

Honest sizing, measured and published. Photographs of the actual garment, on an actual person, at a size we tell you. Prices that do not need a coupon code to be fair. And if something is wrong, a returns process that does not make you regret ordering.

We are a small team and we read everything. If something is not right, tell us.